Designing Thoughts by Pam Older

The most difficult thing about making handmade jewelry is to selling it.  Most people start out making jewelry as a hobby and selling it to friends. I started out this way. Selling to gift shops, boutiques, museum shops and jewelry stores that sell handcrafted jewelry is the next logical step.  An easy first step is making sure you wear your jewelry all the time and visit stores that you think would carry it. Sometimes a buyer will notice what you are wearing which provides the best opener to begin your soft sell!  Converse with the shop owners and store buyers ands sales people and get their feedback.  Some of my earliest visits resulted in great feedback but no sales.  Listening to my buyers’ comments and showing them my new items over time resulted in customers who not only bought my jewelry but who feel they played a role in my…

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