People always ask what kind of handcrafted jewelry I make – it isn’t really fashion jewelry, it certainly isn’t costume, but it isn’t usually fine jewelry either. Sydney Lynch, president of Sydney Lynch Jewelry wrote an interesting article about artisanal jewelry in this month’s Jewelry Business Advisor about the type of handcrafted jewelry I make and love and why it so popular and important to have in your shop. Here’s what she says:
“Why I focus on artisanal jewelry is very simple: women want unique and spectacular–different than what their friends have or have seen. The woman who expresses herself by wearing handmade, designer jewelry stands out in her choice of creativity and design.”
She goes on to quote Cherry LeBrun of DeNovo in Palo Alto who says,
“Younger customers may be more interested in contemporary designer jewelry rather than traditional jewelry. You can make your store feel more current by showing new types of work that your customers haven’t seen in your store before,” says Cherry LeBrun of De Novo in Palo Alto, one of the country’s leading designer jewelry stores. The new generation of customers is less interested in staying within the confines of tradition than exploring more alternative, individual ways of making a personal statement.
Read more on the Jewelry Business Advisor site.