Creating a Website and Social Media 101


Blue Opal & Mother of Pearl necklaces by Pam Older Designs
Blue Opal & Mother of Pearl necklaces by Pam Older Designs

Need a website and want t get started marketing your jewelry? Building a website and developing a strong online presence takes time, patience and a budget. Here are the basics so you can begin to formulate what you can do yourself and what you will need to outsource or delegate to a team member. First of all you will need to register a domain name and sign up with a web host – a company that has many computers connected to the Internet. Once you develop your website, your web pages will be hosted on their computers so everyone in the world will be able to view your site. In essence it is your site’s home and you pay an annual fee to live there. The purpose and complexity of your website will determine the cost to build one. If you want to provide full e-commerce capabilities you will need to invest in a website that will support all that is needed for that type of site. Before you seek a designer/developer, look at lots of websites to see what other companies and artisans in your field are doing stylistically. Make a list of sites with features you like and communicate those to the graphic designer and/or web developer that you will choose. You need to be part of the process or you will end up spending more money redoing your site. After your research, you should begin the process of interviewing graphic designers and/or web developers so that you can see their portfolio of work and what other services they offer. You might want to use a designer for the appearance and a web developer for the technical implementation, or you may find a web developer with designers on staff. Through the interview process you will begin to understand what is possible in terms of design, features, expertise and the cost of your project. Look for designers that can incorporate great design with animation, video and simple navigation. It’s always a good idea to provide an incentive to the buyer on your home page or through out your site; perhaps a coupon offering 10% off for first time buyers, or a message like “sign up for our emails and receive 20% off your first pair of earrings”. Buyers expect and respond to promotional offers, so let the designer know about these needs upfront as well. Once you have chosen a designer, find the best web platform-to build your site upon. The days are gone where someone has to build a website from scratch. Today’s web platforms are really E-Commerce Content Management Systems (CMS) that come with hundreds of sophisticated features, many that you will use. Read the rest of my article – The Basics of Website Creation and Social Media- click here!

Feel free to ask me any questions. If I don’t know the answers I can get you in touch with someone who does!

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